iPhone XS/XS Max Best Buy sales data suggests big holiday sales slump

The iPhone XS and XS Max

Multiple reports, supplier revenue declines, and even Apple’s own marketing campaigns have all suggested iPhone sales are weak. And now, a compilation of recent Best Buy sales data paints a pretty negative picture for Apple’s flagship devices throughout the holiday season.

According to Thinknum’s report, demand for both the iPhone XS and iPhone XS Max peaked in early October, more specifically on October 4. Around this date, the iPhone XS was, on average, the 7,610th most popular product on Best Buy, while the ...

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