Asus is reorganizing its mobile business to focus mainly on gamers and 'power users'

Never one to settle for blindly following mobile industry trends and simply doing what everyone else was doing, Asus showed plenty of initiative over the years with original and sometimes eccentric products like the PadFone family, Fonepad, ZenFone Zoom, ZenFone AR, and most recently, the ROG Phone.

But experimentation doesn’t always equal innovation. Or at least not the kind of innovation that the smartphone-consuming masses are interested in. As such, the company, which was the world’s fifth-largest PC vendor in 2017, never could crack the global mobile device market. Not really.

While ...

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