Wednesday, 30 May 2018

OnePlus will not launch a mid-range smartphone until at least 2021

After sticking to its flagship-only roadmap for a number of years now, OnePlus’ CEO Pete Lau has confirmed that this strategy will continue until at least 2021, with cost efficiency being the main reason behind the decision.

Ultimately, this strategy means OnePlus has no current plans for a follow up to 2015’s mid-range OnePlus X, but it appears the brand will also stick to selling just one flagship device at a time, making sure stocks of previous devices are depleted entirely ahead of launches. After all, according to OnePlus, this allows its newest offerings to always gain maximum exposure ...

from PhoneArena https://ift.tt/2IXsLZq

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